Linked by Thom Holwerda on Thu 20th Sep 2012 19:24 UTC
Apple "The major new feature of the company's new iOS 6 mobile operating system is a new mapping module developed by Apple itself - a replacement for the Google-supplied maps that have been standard on the iPhone since it debuted in 2007. It is a change borne not of user demand, but of corporate politics: Google's Android platform is the biggest competitive threat to the iPhone, so Apple is cutting ties with Google. iPhone owners might have loved Google Maps, but Apple has no love for Google. Unfortunately, Apple's new maps are simply not as good as Google's." That's putting it mildly - my own town barely even exists on Apple's maps. It's basically a trainwreck, and according to The Verge, Apple has been working on this for the past five years. This is what happens when a company cares more about stupid grudges than its customers. Considering how much effort it has taken Google to get where it is now with maps, don't expect Apple's maps to even get near Google Maps any times soon. This isn't going to take months - this is going to take several years, if at all.
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RE[3]: Comment by Stephen!
by Tony Swash on Thu 20th Sep 2012 23:23 UTC in reply to "RE[2]: Comment by Stephen!"
Tony Swash
Member since:
2009-08-22

For someone as well-versed into Apple as you claim to be, you know damn well that Google had no control over the iOS map application. It was designed, built, and maintained solely by Apple.

Google wanted to add stuff - but Apple didn't do it. Recent articles on the web confirm that this was the case because Apple was already working on its own mapping application, which they released with iOS 6. In fact, a modern Google Maps application has been ready for a while now, but Apple won't approve it for iOS.

http://9to5mac.com/2012/09/20/google-has-an-ios-6-maps-app-awaiting...

Please, stick to the facts. This is entirely Apple's OWN doing.


I didn't say that Google controlled the Map app but it does control the whole infrastructure upon which Apple's Google maps runs. I think my point was that if one builds a core functionality into one's products based on what one thinks is a close partnership with a friendly non-competing company and then it turns out that one is actually highly dependent for a core service on a company that is directly competing with you then it would be irrational to not try to lessen that dependency.

Google chose to go into direct competition with Apple. That is their prerogative and they are perfectly entitled to do so. But such decisions have consequences and one consequence that anybody, including Google, could see coming was that if Apple was being run by anything other than fools then it would take steps to lessen it's dependency on Google's services. Is that in any way surprising?

Maps are a core service in mobile devices. If the position was reversed would you expect Google to be sanguine about Apple controlling the maps services on Android? Of course not. The development of an independent inhouse mapping service was inevitable the moment that Google chose to break it's alliance with Apple and instead to go into direct competition. It was also inevitable that V1 of Apple's mapping service would be creaky and less polished than Google's. But Apple will continue to build the map service and there will be a lot of new mapping initiatives from the iOS developer community for which the Apple mapping system offers a lot more potential than Google's did. Apple is the product polisher par excellence, I expect the mapping service to grow and improve steadily. As I said Google just lost a very big chunk of mobile location data and it may respond by creating it's own iOS mapping app.

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