Linked by Thom Holwerda on Mon 24th Sep 2012 22:34 UTC
PDAs, Cellphones, Wireless It's going to be a rough month for what was once one of the most successful smartphone companies in the world. Between all the Android and iOS violence, it's easy to forget there's this Canadian company which was still growing its userbase every month. However, it's expected the company will lose subscribers for the very first time.
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Comment by kaiwai
by kaiwai on Wed 26th Sep 2012 01:37 UTC
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What I find funny are the number of people on here hand wringing regarding the situation at RIM - as if the 'hype of <insert company here>' is to blame for the fact that customers themselves are leaving voluntarily - in many cases not always for the market leaders regarding Android smart phones. Talk to anyone regarding Blackberry and there is definitely a silent user base who are fed up with Blackberry but pretty much stuck to it because it was the only thing available at the time. Fast forward to 2012 and Blackberry isn't the only one on the block, the lock in and lack of competition which kept Blackberry customers glued has come unstuck and now have viable alternatives.

What do they need to do? stop cutting engineering numbers for starters and get Blackberry 10 out on time and make sure that it isn't as buggy as hell. Secondly, open up the Blackberry messaging network. Thirdly, find a way to separate the two ensure that the service side moves forward rather than stagnating. Fourthly, ensure that Blackberry 10 supports what people need, ActiveSync, IMAP/POP3/CalDAV/CardDAV and so on.

The situation Blackberry is in is due to their own doing and only they have the way to get out of the situation they're in right now.

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