Linked by Thom Holwerda on Mon 8th Oct 2012 22:11 UTC
Legal Previously redacted documents presented in the Apple-Samsung case do not support Apple's claims that Samsung issued a 'copy-the-iPhone'-order to its designers. It's pretty damning. Apple has very selectively and actively deleted sections of internal Samsung documents and talks to make it seem as if Samsung's designers were ordered to copy the iPhone. With the unredacted, full documents without Apple's deletions in hand, a completely different picture emerges: Samsung's designers are told to be as different and creative as possible. There's no 'copy the iPhone'-order anywhere, as Apple claimed. Instead, it says this: "designers rightly must make their own designs with conviction and confidence; do not strive to do designs to please me (the president); instead make designs with faces that are creative and diverse." I guess my initial scepticism about the documents was not uncalled for. What do you know - lawyers twist and turn the truth. Shocker, huh?
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This meeting sounds exactly what the majority thinks Samsung meetings are like: "We screwed up. We were copying Nokia and Microsoft for so long we had nothing on the iPhone. Now we have to think for ourselves. Now we have to focus on UX that is easy, unique, friendly, simple, consumer-oriented. Because of the iPhone, Apple's design principles are the ones we need to copy, not Windows and Symbian. We need to delight like the iPhone. But not like the iPhone, no, unique, like the iPhone. Cough, Cough, the bosses want it to be like an iPhone. Only bigger."

(It's like a mob leader asking for a hit: "I'd hate to see anything happen to him. If he would just go away, that would solve our problem. But I wouldn't want him dead. Now, how are you going to solve our problem?" --Objection, that can't be submitted as evidence of ordering a murder! To the contrary, it's evidence that he wanted him alive!)

If you want to claim that this meeting isn't all about needing to respond to the iPhone because Samsung did not have competitive UX and then all of sudden were enlightened to the design principles that Apple has embodied for 35+ years... You'll need to be a lot more persuasive. Right now, you and Pamela sound silly.

(At least PJ is honest enough to air-quote "proof" and "copying". She's waging a far more subtle propaganda.)

Edited 2012-10-08 23:59 UTC

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