Linked by Thom Holwerda on Tue 9th Oct 2012 22:01 UTC
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Member since:
2005-11-16
Hi,
I don't think Microsoft have a reason to be more involved in PC hardware. They already control the most relevant standards (e.g. ACPI) and also have a "Windows Logo Program" to entice hardware manufacturers to do what Microsoft wants.
The "fundamental shift" they're talking about is smart phones, tablets, x-boxes, TV/media centers, etc; with hardware probably manufactured by other companies in partnership with Microsoft (and sold with Microsoft's branding, software, vendor lock-in, etc).
The other part of it is likely to be making consumers pay for "cloud", and tying all these devices into an app store model (where Microsoft get a percentage of all third-party software sales).
Basically, make sure Microsoft get a good percentage of the initial hardware sale, then make sure Microsoft get a good percentage of everything after that, then make sure the devices are useless if consumers realise their wallet is being sucked dry. :-)
- Brendan