Linked by Thom Holwerda on Tue 9th Oct 2012 22:01 UTC
Microsoft Steve Ballmer's annual letter to shareholders makes it very clear Microsoft is at a point of no return - and in the middle of a transition into a hardware company. "This is a significant shift, both in what we do and how we see ourselves - as a devices and services company. It impacts how we run the company, how we develop new experiences, and how we take products to market for both consumers and businesses." Line. Sand.
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RE: Comment by marcp
by kwan_e on Wed 10th Oct 2012 06:39 UTC in reply to "Comment by marcp"
kwan_e
Member since:
2007-02-18

MS were always a hardware company.


No they weren't.

MS started off by selling a BASIC environment. Then they developed Windows. The hardware came from elsewhere, and then the IBM PC line when they got going.

Their innovation was being a purely software company at a time when software was expected to be bundled for free with hardware.

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