Linked by Thom Holwerda on Tue 9th Oct 2012 22:01 UTC
Microsoft Steve Ballmer's annual letter to shareholders makes it very clear Microsoft is at a point of no return - and in the middle of a transition into a hardware company. "This is a significant shift, both in what we do and how we see ourselves - as a devices and services company. It impacts how we run the company, how we develop new experiences, and how we take products to market for both consumers and businesses." Line. Sand.
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So Ballmer is shifting Microsoft from a business that is boring, but they make money in.

Basically because they have no ideas as to how to do their core competencies better.

No idea how to improve the desktop? just chuck decades worth of research and effort in the bin and start over.

No idea how to make the one OS many OEMs model work? just burn all your bridges and start over.

This is utter desperation. You think moving into a market with no proven want for Microsoft when you have thousands of employees and you haven't addressed any of the core failings in recent years is madness.

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