Linked by Thom Holwerda on Tue 9th Oct 2012 22:01 UTC
Microsoft Steve Ballmer's annual letter to shareholders makes it very clear Microsoft is at a point of no return - and in the middle of a transition into a hardware company. "This is a significant shift, both in what we do and how we see ourselves - as a devices and services company. It impacts how we run the company, how we develop new experiences, and how we take products to market for both consumers and businesses." Line. Sand.
Permalink for comment 538131
To read all comments associated with this story, please click here.
Comment by rain
by rain on Wed 10th Oct 2012 15:42 UTC
rain
Member since:
2005-07-09

Why are people trying to decide if Apple is in the software or hardware industry? They are really in neither, at least not when it comes to mindset.
Apples focus is to create devices with a great end user experience. And they do whatever they have to do to get there.

Reply Score: 1