Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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Umm... Duh?
by jared_wilkes on Wed 10th Oct 2012 21:10 UTC
jared_wilkes
Member since:
2011-04-25

Umm, sorry to spoil folk's unsupported and hypothetical claim that this would look different internationally (it very well might but not for the reasons mentioned), but this has absolutely nothing to do with whether Android is outselling iPhone or not. It's a demographic survey -- not market share data! In other words, the age breakdowns for each platform adds up to 100%, the wealth breakdowns for each platform adds up to 100%, the sex breakdowns for each platform adds up to 100%... Are we getting this yet?

So even if you conducted the survey in a country where Android had 90% marketshare and iOS had 1% share, the age demographics could easily look exactly the same.

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