Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
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Member since:
2005-06-30
The idea is that an Apple product will be more popular in its home country, among young people who have been exposed to Apple Apple Apple their entire lives. The brand may not have embedded itself in culture as much in emerging markets, or even developed but non-English speaking markets, which Apple traditionally ignored until very recently. Thus, young people in these countries will be more likely to consider other products, because they haven't been quite so indoctrinated.
I don't know if the data supports this idea or not, but I understand where the summary was headed.