Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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RE: Umm... Duh?
by joekiser on Wed 10th Oct 2012 21:30 UTC in reply to "Umm... Duh?"
joekiser
Member since:
2005-06-30

So even if you conducted the survey in a country where Android had 90% marketshare and iOS had 1% share, the age demographics could easily look exactly the same.


The idea is that an Apple product will be more popular in its home country, among young people who have been exposed to Apple Apple Apple their entire lives. The brand may not have embedded itself in culture as much in emerging markets, or even developed but non-English speaking markets, which Apple traditionally ignored until very recently. Thus, young people in these countries will be more likely to consider other products, because they haven't been quite so indoctrinated.

I don't know if the data supports this idea or not, but I understand where the summary was headed.

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