Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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RE[3]: Umm... Duh?
by Thom_Holwerda on Wed 10th Oct 2012 22:11 UTC in reply to "RE[2]: Umm... Duh?"
Thom_Holwerda
Member since:
2005-06-29

Well, there IS enough evidence that Android is doing way better in Europe than in the US. Take The Netherlands for example - Samsung alone has 20% of the smartphone market, while Apple only has 10%. The Netherlands rarely walks out of step with truly important countries like Germany or France on this one, so I wouldn't be surprised if it's similar there.

It's also in line with traditional desktop and laptop figures. Apple has always been around 10% in the US, but always below 5% in Europe and the rest of the world.

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