Linked by Thom Holwerda on Wed 10th Oct 2012 20:41 UTC
PDAs, Cellphones, Wireless "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe.
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RE[8]: Umm... Duh?
by Tony Swash on Wed 10th Oct 2012 23:41 UTC in reply to "RE[7]: Umm... Duh?"
Tony Swash
Member since:

"You are arguing that in countries where people prefer Android to iPhone, those who still choose to prefer the iPhone will be necessarily older on average than in America.

I see no logic or support to that claim whatsoever.

Younger people buy more smartphones than older people. Pretty straightforward.

That may be true but it could also be true that at the same time the proportion of young people buying Apple is higher than the proportion of older people. The Comscore data gels with this research

which indicates a high iPhone adoption rate amongst US teens and a high intention to buy Apple kit in the future amongst said teens.

The data in the Comscore report only applies to the US and I have not seen any evidence about the age demographics of smart phone brands in other countries so it is reasonable to assume that the other markets have similar demographics until proved otherwise. As the Comscore data is the only data on the table the onus is on those who argue that the age demographics outside the US are different to come up with some evidence to support that proposition.

Personally I am not that surprised that iPhone may be somewhat more popular than Android with young people, it probably has the highest brand recognition of any phone and brands mean a lot to young people, and Android phones as whole come across as being a bit old fashioned, again something that is important to young people.

But in the end this is all probably pretty trivial.

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