Linked by Thom Holwerda on Thu 11th Oct 2012 14:43 UTC
PDAs, Cellphones, Wireless Since I love making it seem as if The Netherlands is in any way relevant anywhere ever, here's the most recent market share figures for smartphones, released today, covering the month of August (there's a graph showing the figures for every month from August 2011 until August 2012). The iPhone has a market share of almost 20% - but Android is ravaging the market, and now holds a market share of 70% (!). Nearly 75% of all Android smartphones sold in The Netherlands are made by Samsung. If you take the entire phone market - including feature phones - the iPhone holds 13% (up from 8% in August 2011) and Android 47% (up from 30% in August 2011). Windows Phone barely manages to hold on at 1%, and the BlackBerry dropped from 13% to 5%. Interestingly enough, in this combined feature/smartphone market, nearly 50% are Samsung phones. This of course doesn't yet include the iPhone 5, so the next set of figures will most likely show a spike for Apple. Still, if The Netherlands is in any way indicative of the rest of Europe, it's no surprise Apple tends to focus on US figures during its presentations.
Permalink for comment 538333
To read all comments associated with this story, please click here.
Comment by jared_wilkes
by jared_wilkes on Thu 11th Oct 2012 14:51 UTC
Member since:

EVERYONE mostly focuses on US figures because Comscore is the most consistent at reporting monthly market share data for the US. Gartner and NPD rarely provide insight into individual markets and don't even report their worldwide data regularly. Nielsen provides fairly regular quarterly updates for the US market. Kantar Worldpanel is trying to break out and trying to provide more transparent reporting but isn't quite their yet.

Moreover, virtually every manufacturer besides Apple now refuses to even provide quarterly sales data for smartphones.

So... almost everyone uses Comscore US share data because it is the most reliable, widely available, and consistently reported data.

Reply Score: 0