Linked by Thom Holwerda on Thu 11th Oct 2012 14:43 UTC
PDAs, Cellphones, Wireless Since I love making it seem as if The Netherlands is in any way relevant anywhere ever, here's the most recent market share figures for smartphones, released today, covering the month of August (there's a graph showing the figures for every month from August 2011 until August 2012). The iPhone has a market share of almost 20% - but Android is ravaging the market, and now holds a market share of 70% (!). Nearly 75% of all Android smartphones sold in The Netherlands are made by Samsung. If you take the entire phone market - including feature phones - the iPhone holds 13% (up from 8% in August 2011) and Android 47% (up from 30% in August 2011). Windows Phone barely manages to hold on at 1%, and the BlackBerry dropped from 13% to 5%. Interestingly enough, in this combined feature/smartphone market, nearly 50% are Samsung phones. This of course doesn't yet include the iPhone 5, so the next set of figures will most likely show a spike for Apple. Still, if The Netherlands is in any way indicative of the rest of Europe, it's no surprise Apple tends to focus on US figures during its presentations.
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RE[2]: Comment by Thom_Holwerda
by Tony Swash on Thu 11th Oct 2012 18:57 UTC in reply to "RE: Comment by Thom_Holwerda"
Tony Swash
Member since:

I don't see google trying to strange the market and illegally leverage out Apple and MS with under the table deals, however. Monopolies aren't intrinsically bad things unless they are abused (which is a very easy and tempting thing to do).

This is not a Google success it is a Samsung success. There are only two companies making real money in the smart phone market and that's Apple and Samsung. Google has probably not broken even on Android yet if you factor in the wholly Android related purchase of the loss making Motorola.

I am not sure Google intended to end up in a situation where just one OEM controlled the Android market but that's where it is heading. It will be interesting to see how Google and Samsung handle their strategic relationship, the bigger Samsung's share of the Android market gets the more leverage they have in that relationship.

This worth a read

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