Linked by Thom Holwerda on Thu 11th Oct 2012 14:43 UTC
PDAs, Cellphones, Wireless Since I love making it seem as if The Netherlands is in any way relevant anywhere ever, here's the most recent market share figures for smartphones, released today, covering the month of August (there's a graph showing the figures for every month from August 2011 until August 2012). The iPhone has a market share of almost 20% - but Android is ravaging the market, and now holds a market share of 70% (!). Nearly 75% of all Android smartphones sold in The Netherlands are made by Samsung. If you take the entire phone market - including feature phones - the iPhone holds 13% (up from 8% in August 2011) and Android 47% (up from 30% in August 2011). Windows Phone barely manages to hold on at 1%, and the BlackBerry dropped from 13% to 5%. Interestingly enough, in this combined feature/smartphone market, nearly 50% are Samsung phones. This of course doesn't yet include the iPhone 5, so the next set of figures will most likely show a spike for Apple. Still, if The Netherlands is in any way indicative of the rest of Europe, it's no surprise Apple tends to focus on US figures during its presentations.
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RE[2]: Comment by MOS6510
by Tony Swash on Fri 12th Oct 2012 16:31 UTC in reply to "RE: Comment by MOS6510"
Tony Swash
Member since:
2009-08-22

I wonder if this relates to a strange phenomena reported many times and from many sources which is that iOS users actually use their phones for platform functions (web, email, photography, social networking etc) far more than Android users. For example Chikita has just conducted a user agent analysis on millions of mobile ad impressions, spanning a 7-day time frame from October 3rd through October 9th, 2012. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, they were able to observe the difference in Web traffic volume between the two devices, 18 days since the public release of the iPhone 5 and four months after the SIII release in the US. The newest Apple device has already overtaken the Galaxy S III in terms of Web traffic volume.

http://insights.chitika.com/2012/iphone-5-galaxy-s-iii-study/

This report is matched by many others all pointing to the same conclusion, people are doing much less stuff with their Android phones than with their iPhones.

I don't why this is happening but the scale of the mismatch between market share and usage is so large and so well confirmed through research that it cries out for explanation.

My favoured explanation will probably not sit well with some people. I think most people don't buy their Android phones because they are looking for the best smart phone platform. They buy them because that is what is being punted by the carriers or retailers, and because the want a modern looking phone with a touch screen but they don't really want to use them for much more than phoning and texting. But I could be wrong because there is little data about what drives actual usage patterns on the two platforms.

I would love to hear any other ideas people have as to why Android users just don't seem to use so many platform functions as much. It's certainly a bit puzzling.

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