Linked by Thom Holwerda on Fri 12th Oct 2012 23:06 UTC
Internet & Networking "With the fate of our beloved internet economy allegedly at stake, perhaps it's a good time to examine what Do Not Track is. How did the standard came to be, what does it do, and how does it stand to change online advertising? Is it as innocuous as privacy advocates make it sound, or does it stand to jeopardize the free, ad-supported internet we've all come to rely on?" Do Not Track is inherently flawed because it gives people a false sense of security. Other than perhaps well-known and accountable sites, nobody's going to abide by it anyway. We don't need nonsense like DNT - we need to educate people about that 'private browsing' button. Everybody's already using it for porn anyway; shouldn't be hard to let people know what other things it can be used for.
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DNT is a foolish waste of time and resources.

Well, that is not really true, because of this:

1. you can not prevent to being tracked, it is technically impossible.

For example you currently have user-agent-profiling.

Which looks at all the properties of the browser you are running (plugins installed, screensize, browser version, etc.).

If you would want to do it, you would need to create browsers with very few features which are all bug-for-bug-compatible (impossible anyway) and use the Tor network all the time.

2. So what you need are laws, to make it illegal to ignore DNT. Some countries already have such laws.

3. what the marketers should understand is that tracking is not required even for the very advanced advertising systems currently in the market:

There is a reason almost all browsers now have support for DNT.

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