Linked by Thom Holwerda on Tue 16th Oct 2012 12:14 UTC
Windows After yesterday's TV advertisement, Microsoft finally unveiled the pricing for its Surface tablet - the ARM Windows RT version that is. The cheapest Surface - 32GB without touch cover - will set you back $499. They're aiming straight for iPad pricing here, ignoring the popular cheaper Android offerings. Update: only available in Australia, Canada, China, France, Germany, Hong Kong, the United Kingdom and the United States. As usual.
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RE[3]: Enterprise
by TemporalBeing on Tue 16th Oct 2012 18:41 UTC in reply to "RE[2]: Enterprise"
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Supporting iPad and Android requires third party tools and it a hassle for IT.

Support for Windows tablets is integrated in the operating system and Microsoft tools and services, which means less complexity and costs.

Microsoft is going to get a big chunk of the tablets market, at least in the enterprise space.

Not necessarily.

First, remember that if they have already integrated those 3rd party tools for Android and iOS, then those costs are already sunk - the only difference then is the cost of the devices themselves, for which Microsoft is more expensive.

Second, remember too that Win8 is in two forms - Intel-based (which its multiple versions) and ARM based; both are incompatible with each other. So while you may get MS Office with the WinRT version, all those 3rd party tools you integrate with it won't work. Nor will any existing software you have. So now you need to upgrade all your software to new versions and buy two versions of each upgraded product - one upgrade for what you have, and one new for WinRT. Win8 RT is not going to reduce costs, but increase them and significantly so. At the very least, it will be no more expensive than supporting Android and iOS for a company that does not have support for Android and iOS already.

So going back to my original comment:

- If they already have iOS (and let's add Android to that too) support, then Win8 won't be of interest. They've already left the Microsoft only ecosystem and will have cheaper devices available than what is provided by Microsoft.

- If they haven't, then they're not looking at mobile devices that support iOS or Android, and they'll do better by just continuing their use of laptops and desktops at the same price points, for which they already have all the software they need and the policies in place to control them - introducing Win8 will require adding new policies to control those devices even if the place is Windows only. (That has always been the case with upgrading Windows.)

So just saying that it integrates well into an existing Microsoft-only shop does not resolve the problem. It may integrate well with the Microsoft tools. But how many businesses or people do you know that only use Microsoft tools? Even one purchase outside of Microsoft requires having something ported to support Win8 RT if you look to upgrade to Win8 and get tablets that have better battery performance than laptops.

And no, touch based interfaces are not a key feature for businesses. Productivity is.

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