Linked by Thom Holwerda on Tue 16th Oct 2012 12:14 UTC
Windows After yesterday's TV advertisement, Microsoft finally unveiled the pricing for its Surface tablet - the ARM Windows RT version that is. The cheapest Surface - 32GB without touch cover - will set you back $499. They're aiming straight for iPad pricing here, ignoring the popular cheaper Android offerings. Update: only available in Australia, Canada, China, France, Germany, Hong Kong, the United Kingdom and the United States. As usual.
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by galvanash on Tue 16th Oct 2012 20:27 UTC
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That is the price I said they would go with since day one...

...even after the silly rumors of $199...

...and I got modded down for it.

Yes. I'm gloating ;)

In all seriousness though, I don't really understand the objections to the price tag at this point. Very few people have even touched the thing yet, and virtually no one outside of Microsoft has used it for any extended period of time. No one really knows what $499 is getting them yet...

My contention is that Microsoft believes they have made the best hardware they could make - better than anything else on the market, including the iPad. I will obviously reserve judgement until I get to use one, but at this point I am inclined to give them the benefit of the doubt, mostly because I would really like to see someone (anyone) take on Apple at their own game.

In other words I hope it really is a game changing piece of hardware, if for no other reason than for once Apple didn't make it. If it is then $499 is a good price, if not then it will fail. Miserably.

Either way, my original argument about the pricing still stands. If it isn't worth $499, then it wouldn't be worth $299 either - the price is not the point, it never was. It is either better than an iPad or it isn't, the price really has nothing to do with its success for failure.

The Nexus 7 is a great tablet for $199. I've used it, its very nice for the price. The same can be said about many other tablets. None of them have made any serious inroads in iPad sales, and none of them even garner a second look from most iPad buyers...

The only way Microsoft can win is if they make a better product, as in just plain better. Not cheaper. Not a good comprimise. BETTER.

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