Linked by Thom Holwerda on Thu 18th Oct 2012 19:19 UTC
Google "Google was scheduled to post third quarter earnings after the bell on Thursday, but unexpectedly they were released around 12:31 PM in New York, revealing a big miss on profit. The company also missed expectations on revenue." I have no idea if the figures are bad, and if so, how bad. I mean, missing analysts' estimates doesn't really say anything useful, does it?
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RE: Who cares about analysts?
by tanzam75 on Fri 19th Oct 2012 00:46 UTC in reply to "Who cares about analysts?"
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Worst of all, per-click pricing on ads declined 15%. There's virtually zero chance that ad pricing is ever going to move in any other direction but down from here.

I wouldn't say zero chance. Fluctuations are quite common in business, and Google's current quarter might be better than its last one.

But Google is certainly facing heavy headwinds in mobile. Not because of Android or Motorola -- but because of the effect it's having on ad pricing. Google, after all, generates 97% of its revenues from ads.

Mobile ads are simply worth a lot less than ads shown on desktops and laptops. Just like Internet ads are worth a lot less than newspaper ads. This is the problem with ad-supported business models -- you put yourself at the mercy of many factors that are simply out of your control.

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