Linked by Thom Holwerda on Fri 19th Oct 2012 20:07 UTC
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Member since:
2006-01-25
This seems to me to be a good example of Microsoft's lack of shrewd marketing when compared to Apple...
If this were an Apple product the base model would be marketed as having 16GB of storage, the high end model would have 48GB (or maybe 20GB and 50GB, but consumers seem to really like base-16 integers for some reason I still don't fathom)...
It creates a larger perceived advantage for the higher end model (i.e. 3x the storage), and gives them the advantage of being able to say that ALL of the reported storage is accessible to users. More importantly, it makes the fact that the OS image uses 12GB of space (which is fricken' huge) mostly irrelevant (since your not really paying for it).
As it is now, proclaiming the thing has 32GB of storage looks like a lie buried in the truth. This might become a scandal, and its ashamed because it has nothing to do with the product, its purely an issue with the messaging.