Linked by Thom Holwerda on Sun 21st Oct 2012 16:13 UTC, submitted by MOS6510
Windows "I've been writing about Windows for almost 20 years, and I feel like I've kind of seen it all. But for the past several days, I've been struggling under the weight of the most brutal email onslaught I've ever endured over these two decades. And if my email is any indication, and I believe it is, the majority of people out there have absolutely no idea what Windows RT is. This is a problem." When even Paul Thurrot is worried, you can be sure it is, actually, a problem. We're going to see and hear about a lot of frustrated customer who can't load up their 1997 copy of Awesome Garden Designer 2.0 Deluxe.
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Why people love(d) Windows
by Zobeid on Sun 21st Oct 2012 23:31 UTC
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We need to be aware of the myth, the fairy tale, that is believed by so many ordinary people who don't follow computing all that closely. And it goes something like this...

"In the beginning there was the IBM PC and there was the Macintosh. They had a great battle and the PC won and became the industry standard. That's why you can get PC software at Wal-Mart, not Mac stuff. Yeah, there are a few weirdos who still use Macs for some reason, like they can't get it through their heads that the PC is the winner and the Mac is the loser. Probably the same people who vote Libertarian, haha! They probably still have Betamax VCRs too, haha!"

This was the myth that the whole Microsoft empire was built upon, and it was distressingly close to the truth for a while. Now everything has changed, but Microsoft haven't quite figured it out. They've convinced themselves that they owe their success to everybody loving the Microsoft Windows brand, and loving the look-and-feel of Windows, and trusting Windows, etc.

And of course, it's not true. Nobody (except Paul Thurrott of course!) ever really liked Windows that much, based on its own merits. They just liked being able to get software for their computer at Wal-Mart. And now that Wal-Mart is no longer the world's source for Awesome Garden Designer 2.0 Deluxe For Windows, public "loyalty" to Windows is evaporating like spilled soda on a summer day.

This is why Microsoft made the mistake of producing an OS that carries the Windows name, looks and feels like Windows, but doesn't actually run Windows programs -- the one thing about Windows that people actually cared about. This will not end well.

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