Linked by Thom Holwerda on Tue 23rd Oct 2012 19:12 UTC
Apple It's one of those days again: Apple held a product announcement today, announcing several new products. The most important of which was rumoured about for a long time now: a smaller iPad. It's called the iPad mini, and has the potential to become the best-selling iPad - and thus, the best selling tablet.
Permalink for comment 539908
To read all comments associated with this story, please click here.
by ezraz on Wed 24th Oct 2012 17:48 UTC
Member since:

i'm not sure on this one. personally, i am broke as a joke and have an ipad 2 that is rock solid and packed with hundreds of apps, so the mini is not for me.

i have heard, however, that the k-12 education market in the us in very (very) interested in this form factor, enough to perhaps earn the green light after steve jobs dissed it for so long.

android tablets have been a disaster for education (for a variety of reasons) and the existing iPads are a bit too large/heavy/valuable/breakable to be ideal investments for every 3rd grader in the district to drag around every day.

instead of waiting around for a win8-clone tablet to scoop up this market tim cook gave in and they did the kindle-sized ipad, just cheap enough to give to kids in fortunate districts.

remember size and scale here -- a county tech office could support 30 districts totaling over 40k students. these are single purchase orders that apple has been building towards and everyone else wants a piece of. if surface starts at $600 (with cover) this looks attractive at $320 for cash strapped school districts.

i know nothing of school districts in china, but perhaps they would be ordering more than 40k units as well?

just a few school districts decide to go with the mini and it already outsells every android tablet and probably the first couple versions of the surface.

Reply Score: 0