Linked by Thom Holwerda on Tue 23rd Oct 2012 19:12 UTC
Apple It's one of those days again: Apple held a product announcement today, announcing several new products. The most important of which was rumoured about for a long time now: a smaller iPad. It's called the iPad mini, and has the potential to become the best-selling iPad - and thus, the best selling tablet.
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RE[3]: unknowns
by OMRebel on Thu 25th Oct 2012 16:03 UTC in reply to "RE[2]: unknowns"
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I would venture to guess that the software company you work for writes applications targeted specifically for iOS. Is that an accurate assumption?

There are some things I would like to point out. As it stands today, Apple has a horrible history when it comes to deal with eBook publishers (see the lawsuit against Apple by the Justice Department). One thing that we have seen when it comes to Apple is that they will always charge an over the top premium to ensure their profits are maximized. That's not a bad thing for their stock holders - but for budget strapped schools, it's not a good thing.

Now, there are some false statements that you have made in your post that I would like to discuss further with you.

1. Durability - when we are talking about school children, we are talking about them dropping stuff. If you do a simple search you'll see where iPads generally lose the majority of "drop tests" that are performed. The whole "Android is just cheap plastic" is part of a marketing strategy to try to make it sound as if iOS devices are better. They clearly are not.

2. Familiarity - since Android has such an overwhelming market lead over iOS, the majority of people out there are more familiar with Android. Studies and market trends show that Android tablets will surpass Apple's tablets in the near future.

3. Digital books still come with a premium price. It doesn't help to lower the cost when Apple is involved, as they will ensure they get a large cut of money on the books as well. That is a recipe for disaster based on Apple's history.

4. To say that Tablet X will be supported for 5+ years for Tablet Y will be phased out in 2 years is really silly to state. Based on the movement of the market, and what history has shown us, that simply isn't true.

Now, I am not sure what software your company writes. My guess if we are talking about eBooks, then it's simply an eBook reader - just an app. In which manner, your company would be better offer targeting both platforms (Android and iOS) if you want to ensure that you aren't left out with only being able to support a minority of users if market trends continue in the direction they are heading.

Just my 2 cents......

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