Linked by Thom Holwerda on Tue 23rd Oct 2012 19:12 UTC
Apple It's one of those days again: Apple held a product announcement today, announcing several new products. The most important of which was rumoured about for a long time now: a smaller iPad. It's called the iPad mini, and has the potential to become the best-selling iPad - and thus, the best selling tablet.
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RE[4]: unknowns
by ezraz on Thu 25th Oct 2012 19:49 UTC in reply to "RE[3]: unknowns"
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I would venture to guess that the software company you work for writes applications targeted specifically for iOS. Is that an accurate assumption?

nope. but we've seen rapid adoption of iOS in the last 2 years, from both administration and students.

There are some things I would like to point out. As it stands today, Apple has a horrible history when it comes to deal with eBook publishers (see the lawsuit against Apple by the Justice Department). One thing that we have seen when it comes to Apple is that they will always charge an over the top premium to ensure their profits are maximized. That's not a bad thing for their stock holders - but for budget strapped schools, it's not a good thing.

Now, there are some false statements that you have made in your post that I would like to discuss further with you.

your authoritarian language has me intrigued. but apple does not charge "over the top premium". this has no concept of value. factor in reliability and something called "Total Cost of Ownership" and you might see apple in a different light.

1. Durability - when we are talking about school children, we are talking about them dropping stuff. If you do a simple search you'll see where iPads generally lose the majority of "drop tests" that are performed. The whole "Android is just cheap plastic" is part of a marketing strategy to try to make it sound as if iOS devices are better. They clearly are not.

clearly? nope. dropping only? also nope. how about book bag flexing, sliding, stacking? you are so quick to dismiss so much, sorry. show me one budget minded android product built better overall than an iDevice. how about consistency of yield? failure/return rates? android tablets are crapola in this regard.

2. Familiarity - since Android has such an overwhelming market lead over iOS, the majority of people out there are more familiar with Android. Studies and market trends show that Android tablets will surpass Apple's tablets in the near future.

wow sorry internet person you lost me. overwhelming market share? gimme a break. apple had been owning mobile gadgetry for years before android even existed. every kid in america can run an ipod, and most have been running iOS devices since at least 2008-09. android is for geeks that read OS news and people who wanted an iphone but wanted it for free.

go to meetings and look around. in my town (one of the poorest in america) there are iphones and ipads everywhere, like over 50%. android does well on 'total phones shipped', but they aren't dominating in 'total phones used by real people all day long'.

3. Digital books still come with a premium price. It doesn't help to lower the cost when Apple is involved, as they will ensure they get a large cut of money on the books as well. That is a recipe for disaster based on Apple's history.

Apple pays more to the music artists stocked in the Apple store than any other digital store at that scale. They get their cut for bringing the efficiencies to market.

4. To say that Tablet X will be supported for 5+ years for Tablet Y will be phased out in 2 years is really silly to state. Based on the movement of the market, and what history has shown us, that simply isn't true.

This has been the case so far, with android tablets literally being abandoned in the same year they are purchased, and on the flip side waiting months for a software update. True, iPad1 isn't going to be solid in 2015, but iPad2 and iPad3 will both be readily used through 2015. Same lifespan as iPhones, which usually are hot for 1.5 years, middle of road for 2 years, then old and slow after about 3.5 years. but about half of them chug on after that, since they are built so well.

Now, I am not sure what software your company writes. My guess if we are talking about eBooks, then it's simply an eBook reader - just an app. In which manner, your company would be better offer targeting both platforms (Android and iOS) if you want to ensure that you aren't left out with only being able to support a minority of users if market trends continue in the direction they are heading.

Just my 2 cents......

thanks for the 2 cents, but we don't do ebooks. we do data mining and item analysis and we are watching android closely, and have been for years. but the districts just aren't willing to experiment with massive buys of this constantly shifting and shifty operating system. for them, apple is the safe buy, not the radical departure that some on this site believe.

rest assured all the wishful thinking in the world won't make android take over tablets. free phones? sure, apple doesn't want to do free phones. they don't make money off ads and personal data like google. so free phones are great for google.

schools want reliability, stability, low total cost of ownership, and as easy management as possible. if someone crams win8 onto a good tab for $200 that will be the real competition to the ipad, not android.

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