Linked by Thom Holwerda on Sat 3rd Nov 2012 01:11 UTC, submitted by Panajev
Apple "Earlier this week Apple fired Scott Forstall, the architect of its iOS platform, and handed his duties over to the company's chief industrial designer, Jonathan Ive. Ive and Forstall had an infamously chilly working relationship, and one of their biggest disagreements was over the role of so-called 'skeuomorphic' design in Apple's products. Forstall, like his mentor Steve Jobs, favored it; Ive disliked it. To many observers, Forstall's forced exit looks like a vindication of Ive's stance. But if he wants to continue Apple's enviable trend of innovation, he'd be a fool to throw the baby of skeuomorphism out with Forstall's bathwater." Hoped for a thorough article on the benefits of skeuomorphism - got the age-old and intrinsically invalid excuse 'because it sells'. Windows isn't he best desktop operating system because it sells so well. Lady Gaga isn't the best artist because she sells a lot of records. This argument is never valid, has zero value, and adds nothing to what should be an interesting discussion.
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RE[6]: Comment by ilovebeer
by ilovebeer on Mon 5th Nov 2012 03:47 UTC in reply to "RE[5]: Comment by ilovebeer"
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Strange, the huge amount of monies expended on advertising which is almost impossible to avoid in some form or another and yet almost everyone says has little effect on them. Have my doubts.

Again, there's a reason why mind-boggling amounts of money are spent on advertising, and why you get smoothered with it practically everywhere. The reason is because advertising is simply not nearly effective as people like Thom claim, hence the `spray & pray` techniques commonly used in advertising campaigns.

And again, people do have minds of their own. The vast majority of the population are not mindless zombies. Most of the time they're perfectly capable of deciding what they want and what they need. If people were so easily persuaded, as Thom, you, and few others suggest, you would see much small advertising budgets with much better results.

Nobody has said advertising is ineffective. Obviously it is to some degree. But, the degree to which people are influenced & make decisions based on advertising varies greatly. Are you the type who see's a commercial for McDonalds chicken nuggets and then goes and buys them? Or could you watch a million of those commercials and never go buy them because you simply don't want to or don't like them? Do "you" like burgers because you're told you like them, or because you actually do like them (what a crazy concept to grasp)?

I guess for people who are easily influenced, it's easy to think others are the same way. It appears that the fact people may not be so easily influenced seems truly alien to you & Thom. No matter how alien it may seem through your eyes, it is none-the-less fact.

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