
"Google's quest to guess what we want before we want it has produced an unusual side effect: a disparity in the results the company presents about the presidential candidates.
A Wall Street Journal examination found that the search engine often customizes the results of people who have recently searched for 'Obama' - but not those who have recently searched for 'Romney'." A
confirmation bias' wet dream, this. The confirmation bias is already one of the root psychological causes of much of the problems in the world as it is - we really shouldn't have technology companies make it worse. Technology - and more specifically, the internet -
should fight this bias, not affirm it.
Member since:
2010-06-24
Well, if you want market force to work, you need to inform people first.
As much as I agree personalization is sometimes useful (like when I'm searching for "Go", I would like to bias it towards programming), it's by pointing its downside that we are going to :
1) Have Google improve it or give more control to users
2) Get enough people interested in an alternative