Linked by Thom Holwerda on Mon 5th Nov 2012 12:28 UTC
Google "Google's quest to guess what we want before we want it has produced an unusual side effect: a disparity in the results the company presents about the presidential candidates. A Wall Street Journal examination found that the search engine often customizes the results of people who have recently searched for 'Obama' - but not those who have recently searched for 'Romney'." A confirmation bias' wet dream, this. The confirmation bias is already one of the root psychological causes of much of the problems in the world as it is - we really shouldn't have technology companies make it worse. Technology - and more specifically, the internet - should fight this bias, not affirm it.
Permalink for comment 541039
To read all comments associated with this story, please click here.
RE: Comment by stestagg
by bouhko on Mon 5th Nov 2012 17:13 UTC in reply to "Comment by stestagg"
bouhko
Member since:
2010-06-24

Well, if you want market force to work, you need to inform people first.

As much as I agree personalization is sometimes useful (like when I'm searching for "Go", I would like to bias it towards programming), it's by pointing its downside that we are going to :
1) Have Google improve it or give more control to users
2) Get enough people interested in an alternative

Reply Parent Score: 4