Linked by Thom Holwerda on Mon 5th Nov 2012 12:28 UTC
Google "Google's quest to guess what we want before we want it has produced an unusual side effect: a disparity in the results the company presents about the presidential candidates. A Wall Street Journal examination found that the search engine often customizes the results of people who have recently searched for 'Obama' - but not those who have recently searched for 'Romney'." A confirmation bias' wet dream, this. The confirmation bias is already one of the root psychological causes of much of the problems in the world as it is - we really shouldn't have technology companies make it worse. Technology - and more specifically, the internet - should fight this bias, not affirm it.
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Tailored Search Sucks
by benali72 on Mon 5th Nov 2012 17:54 UTC
benali72
Member since:
2008-05-03

This is a great example of where "tailored search" has negative impact. In the U.S., politics has become highly polarized in part because people choose to read only those media outlets that already endorse their views. We need to get away from this, not reinforce it.

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