Linked by Thom Holwerda on Thu 8th Nov 2012 12:52 UTC
Hardware, Embedded Systems Something truly interesting is currently happening in the PC space. Ask any random internet commenter how the PC market is doing, and I'm pretty sure you're going to get something along the lines of 'everybody but Apple is failing'. Turns out this isn't the case - Lenovo has just become the world's largest PC and laptop vendor, after three years of steady growth in sales and profits. "During the second fiscal quarter, Lenovo's worldwide PC shipments grew 10.3 percent, in a difficult market that was down eight percent year-over-year, the 14th quarter in a row that the company has grown faster than the PC industry as a whole. In this challenging environment, Lenovo achieved its highest-ever worldwide market share of 15.6 percent, gaining share points in every geography, every product category in which it competes, and in every respective customer segment." Very impressive.
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If a company fleeces customers you don't see it's sales increasing above the average market growth rate year after year and you don't see it regularly topping surveys of customer satisfaction.

Psychology 101 explains that each time you spend a non trivial amount of money on a product you feel "naturally inclined" to be happy with your purchase. I'm not saying that the products themselves are not to good, mind you, but the same could be said about Lenovo, ASUS, Samsung, etc.

If you make a high value added and sought after product with a high reputation and as a company create a premium brand that not's fleecing, it's just good business.

Given that the parts are the same and prices are the same, if Apple makes a bigger profit on a sale it means that their customers are paying more. The fact that they are willing to do that doesn't change the fact that they are, in fact, paying more and no amount of spin doctoring is going to change that.


Edited 2012-11-09 09:02 UTC

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