Linked by Thom Holwerda on Sat 3rd Nov 2012 01:11 UTC, submitted by Panajev
Apple "Earlier this week Apple fired Scott Forstall, the architect of its iOS platform, and handed his duties over to the company's chief industrial designer, Jonathan Ive. Ive and Forstall had an infamously chilly working relationship, and one of their biggest disagreements was over the role of so-called 'skeuomorphic' design in Apple's products. Forstall, like his mentor Steve Jobs, favored it; Ive disliked it. To many observers, Forstall's forced exit looks like a vindication of Ive's stance. But if he wants to continue Apple's enviable trend of innovation, he'd be a fool to throw the baby of skeuomorphism out with Forstall's bathwater." Hoped for a thorough article on the benefits of skeuomorphism - got the age-old and intrinsically invalid excuse 'because it sells'. Windows isn't he best desktop operating system because it sells so well. Lady Gaga isn't the best artist because she sells a lot of records. This argument is never valid, has zero value, and adds nothing to what should be an interesting discussion.
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RE[7]: Comment by ilovebeer
by zima on Fri 9th Nov 2012 19:59 UTC in reply to "RE[6]: Comment by ilovebeer"
zima
Member since:
2005-07-06

If people were so easily persuaded, as Thom, you, and few others suggest, you would see much small advertising budgets with much better results.

You overlook (purposefully?) one very important factor: advertising campaigns COMPETE with each other - for what is essentially a scarce "resource".

I guess for people who are easily influenced, it's easy to think others are the same way. It appears that the fact people may not be so easily influenced seems truly alien to you & Thom. No matter how alien it may seem through your eyes, it is none-the-less fact.

Go through a list of cognitive biases. It's a fact that they represent our default daily mode of operation.
(and BTW, in the above quote you display at least three major cognitive biases - nicely done, for such a short quote)

Also, consider http://news.stanford.edu/pr/2008/pr-wine-011608.html
Or, more loosely related: despite our strong belief in "monolithic me", split-brain patients are almost unchanged (mostly just with "glitches"). There's also one very localised brain trauma, which results in people becoming completely blind ...without them realising it. Or actual research demonstrating that eyewitness identification is essentially barely better than chance - and yet look how often we trust and depend on it in very serious, life-deciding matters.
We have generally much weaker grip on ourselves than we like to think - that's one of the biases.

(now, I agree that the reach of marketing varies, is not total, and that other factors are also important especially with repeat purchases; but here and there you seem to go slightly too far the other direction / build strawmen)

Edited 2012-11-09 20:10 UTC

Reply Parent Score: 2