Linked by Thom Holwerda on Sun 11th Nov 2012 12:48 UTC
Legal Interesting news in the middle of the night: Apple and HTC have announced they've settled all their patent disputes, bringing an end to all running lawsuits between the two companies. The companies signed a ten-year cross-licensing deal. Considering Apple's legal assault on Android hasn't been going particularly well, this really shouldn't come as a surprise.
Permalink for comment 541993
To read all comments associated with this story, please click here.
RE[2]: A broader view
by Tony Swash on Sun 11th Nov 2012 17:32 UTC in reply to "RE: A broader view"
Tony Swash
Member since:
2009-08-22

I'm afraid it is the only option open to Apple. It happened to them in the PC market. They haven't learned. They can't win out against a competitor who is able to achieve a greater supply.


The only flaw in that argument is that Apple is winning.

Of course one can argue about that as it depends on what one means by winning or losing.

If winning means shipping the most units using a certain OS platform then Android is winning but Apple has never sought to achieve market share as a primary target, or at least there doesn't seem any evidence that market share motivates Apple. What additional advantage would Apple achieve by increasing it's market share?

If winning means creating the most commercially successful platform both for Apple, for developers and for third party content sellers then Apple is winning. Apple seem to be able to sell as many devices as they can make and they can do so at a very good rate of profit, a trick that seems to elude almost all the OEM's on the 'winning' side.

Thinking that Apple is seriously trying to stop Android devices being sold as a strategy in itself is farcical. Apple's legal strategy has never put a dent in Android growth, won't put a dent in Android and will never stop Android devices being sold and Apple know that. Apple are run by rational people who are pursuing a legal strategy with a rational foundation and achievable goals, you may not like it but it's true.

Anybody who thinks that the mobile device market will be a repeat of the PC market is going to find the next few years very confusing.

Why, if it is a failure, are major players such as Google, Amazon and Microsoft following Apple's lead and trying to build integrated products?

Reply Parent Score: 3