Linked by Thom Holwerda on Wed 19th Dec 2012 21:23 UTC
Talk, Rumors, X Versus Y Derek Powazek exposes the meaninglessness of the already overused tripe 'If you're not paying for the product, you are the product'. "But we should not assume that, just because we pay a company they'll treat us better, or that if we're not paying that the company is allowed to treat us like shit. Reality is just more complicated than that. What matters is how companies demonstrate their respect for their customers. We should hold their feet to the fire when they demonstrate a lack of respect. And we should all stop saying, 'if you're not paying for the product, you are the product', because it doesn't really mean anything, it excuses the behavior of bad companies, and it makes you sound kind of like a stoner looking at their hand for the first time." Nailed it.
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Comment by kaiwai
by kaiwai on Thu 20th Dec 2012 15:42 UTC
kaiwai
Member since:
2005-07-06

Regarding the idea of 'If you're not paying for the product, you are the product' and talking about how it isn't 'new'; what he seems to ignore is the fact that the internet has made targeting marketing a whole lot more sophisticated and thus a lot more powerful/valuable to the person selling the demographic details and the company wishing to get access to said demographics. You may sell a magazine in the real world but do you know the break down of your readership? if you have a stamp collection magazine - should the advertisements purely be for stamps or things that are non-stamp related? if so, how would you know what does and doesn't work if you don't have that real time demographic information?

Regarding the 'If you're not paying for the product, you are the product' and his statement 'And just because you pay doesn’t mean you’re not the product. Cable TV companies take our money and sell us to the channels, magazines take our money and still sell ads, banks and credit cards charge us money for the service of having our money.' which ignores the fact that it no way makes the end user the product - the end user BECOMES the product when the said companies started selling demographic data to those wanting to place advertisers so then particular demographics can be targeted - and sorry with cable television you can't do that, you can't say to said cable company, "I only want to target people between ages of 25 to 30 with a minimum of a bachelors degree with an income over $30,000 and are in a same sex relationship" where as in the case of Facebook such can be narrowed down - I have 'interested in males' on my Facebook hence I'm the product sold by Facebook to the 'gay dating site' who wishes to only target people like me.

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