Linked by Thom Holwerda on Thu 10th Jan 2013 17:10 UTC
PDAs, Cellphones, Wireless Nokia has just sent out a few preliminary comments about the company's performance during the fourth quarter of 2012. Nokia's figures are a good indicator for how well Windows Phone 8 is doing, and, in all honesty, I'm not exactly blown away. Apparently, neither was Nokia itself, since the company decided to redefine their Asha phones from feature phone to smartphone to prop up their smartphone sales figures.
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tylerdurden
Member since:
2009-03-17

Welcome to Marketing 101. ;-)

I am actually surprised with Nokia's symbian numbers for 2012: almost 22 million units sold, with basically zero marketing push. Whereas they only managed to ship over 13 million WP devices, and that is with a media/astroturfing blitz.

The transition in just one year has been startling: in Q1, Nokia shipped almost 12 million "smart" phones (10 million symbian + 2 million WP devices). In Q4 they have managed barely over 6.5 million of the same category (2 million symbian + 4.5 million WP devices). So basically, Nokia managed to halve their shipments in the most profitable phone bracket. That is a catastrophic result under most reasonable metrics.


I would be interested in knowing the terms of the licensing agreement between Nokia and Microsoft. I seem to recall they were operating on flat fees, so I wonder if Nokia sold enough WP units to break even with regards to OS licensing costs.

Luckily for Nokia their stock price has gone up a bit in the past few weeks, so all is not lost.

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