Linked by Thom Holwerda on Tue 15th Jan 2013 23:28 UTC
The smartphone world is, at this point, a two-horse race. Android has the numbers, Apple's iOS has the figures. Everything else - Symbian, Windows Phone, BlackBerry, etc. - are also-rans. Irrelevant in the grand scheme of things. Even though, say, Windows Phone not making any serious headway into the market, despite boatloads of money poured into the platform, RIM still thinks it can do better with BB10. Austrian website Telekom-Presse has a pretty detailed video hands-on with a BB10 device - the Z10 - and it left me with one burning question: what is BB10's identity?
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Member since:
2005-07-06
So I guess I'm not a "real" consumer?
You don't need to get rid of the applications. But the integration of notifications and contacts is the difference. Anyone who used webOS with Facebook for any length of time back in the day knows what I am talking about and would be able to recognize how deficient other platforms still are.
A list of notifications in no particular order (so no relying on visual memory), each of which requires you to open up a different app with completely incongruous interfaces just to see the contents, is not even close.
Of course it matters. Especially to "consumers". But thing is, this actually matches BlackBerry's existing brand identity. You may not like it or think it's "cool", but then again neither was the aesthetic of MS Windows or Word compared to Mac, and yet due to its usefulness it has still managed to maintain a stronghold in the business world...