Linked by Thom Holwerda on Tue 15th Jan 2013 23:28 UTC
PDAs, Cellphones, Wireless The smartphone world is, at this point, a two-horse race. Android has the numbers, Apple's iOS has the figures. Everything else - Symbian, Windows Phone, BlackBerry, etc. - are also-rans. Irrelevant in the grand scheme of things. Even though, say, Windows Phone not making any serious headway into the market, despite boatloads of money poured into the platform, RIM still thinks it can do better with BB10. Austrian website Telekom-Presse has a pretty detailed video hands-on with a BB10 device - the Z10 - and it left me with one burning question: what is BB10's identity?
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Comment by Nelson
by Nelson on Wed 16th Jan 2013 16:18 UTC
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I'm generally bullish on most emerging mobile platforms because I feel the market is far from set in stone. This is an industry which has had many Kings over the years, and I don't think the current ones are a definitive lock to maintain their dominance.

There is a large opportunity for any new entry (BB10, WP8, Ubuntu OS, Firefox OS, Jolla, Tizen) if they can get their execution down.

What I've seen from RIM, especially their new CEO, can only be seen as positive. He's taken a company that was in disarray and put a floor under them in many respects. They're not out of the woods by a long shot, but I don't immediately count them out either.

RIM needs a foot in the door. A future. They need to make a bigger splash than webOS did, but don't necessarily need to take the world by storm over night to be a success either.

Just enough to sustain themselves, iterate, and release more incarnations of BB. The soul searching can come later.

I do think RIM is top notch when it comes to developer outreach which might be their ace in the hole. They use similar tooling to other platforms iirc (QML+Qt) but the difference being in how they can push the platform.

RIM is willing to make developers financial guarantees in exchange for their time (Much like Microsoft did during WP7) which will fuel growth for their platform.

RIM's only real angle (enterprise) may be a dying breed as BYOD takes hold, but we'll see. However they also have a strong history of carrier relations which should get them an appreciable retail channel push.

We'll see.

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