Linked by Thom Holwerda on Tue 15th Jan 2013 23:28 UTC
PDAs, Cellphones, Wireless The smartphone world is, at this point, a two-horse race. Android has the numbers, Apple's iOS has the figures. Everything else - Symbian, Windows Phone, BlackBerry, etc. - are also-rans. Irrelevant in the grand scheme of things. Even though, say, Windows Phone not making any serious headway into the market, despite boatloads of money poured into the platform, RIM still thinks it can do better with BB10. Austrian website Telekom-Presse has a pretty detailed video hands-on with a BB10 device - the Z10 - and it left me with one burning question: what is BB10's identity?
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Identity shouldn't be important but is
by waynej on Thu 17th Jan 2013 13:26 UTC
waynej
Member since:
2007-07-04

Unfortunately identity and brand are important in the modern marketplace. Iphones don't sell because they are good phones but because the brand is "cool". Apple has (rightly or wrongly) a great identity.

It shouldn't be that way but it is. From what I can see on the various videos this new BB looks excellent and if I was able to afford one, I'd be very interested in having one. That's what it should sell on, competency, features, reliability, etc., not a nebulous thing such as identity.

These days brand and identity is treated as a feature, not competency and reliability. Sad but true.

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