Linked by Thom Holwerda on Tue 15th Jan 2013 23:28 UTC
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Member since:
2007-07-04
Unfortunately identity and brand are important in the modern marketplace. Iphones don't sell because they are good phones but because the brand is "cool". Apple has (rightly or wrongly) a great identity.
It shouldn't be that way but it is. From what I can see on the various videos this new BB looks excellent and if I was able to afford one, I'd be very interested in having one. That's what it should sell on, competency, features, reliability, etc., not a nebulous thing such as identity.
These days brand and identity is treated as a feature, not competency and reliability. Sad but true.