Linked by Thom Holwerda on Tue 15th Jan 2013 23:28 UTC
PDAs, Cellphones, Wireless The smartphone world is, at this point, a two-horse race. Android has the numbers, Apple's iOS has the figures. Everything else - Symbian, Windows Phone, BlackBerry, etc. - are also-rans. Irrelevant in the grand scheme of things. Even though, say, Windows Phone not making any serious headway into the market, despite boatloads of money poured into the platform, RIM still thinks it can do better with BB10. Austrian website Telekom-Presse has a pretty detailed video hands-on with a BB10 device - the Z10 - and it left me with one burning question: what is BB10's identity?
Permalink for comment 549264
To read all comments associated with this story, please click here.
dagw
Member since:
2005-07-06

Iphones don't sell because they are good phones but because the brand is "cool"

Sure, but if the phones weren't good they wouldn't have been able to build that "cool" brand and identity. If Apple starts shipping crap they'll quickly lose any value their brand has.

Reply Parent Score: 3