Linked by Thom Holwerda on Fri 18th Jan 2013 15:42 UTC
Talk, Rumors, X Versus Y "In December, the Google Nexus made by Taiwan's Asustek Computer Inc. accounted for 44.4% of all tablet sales by volume electronics retailers. That's according to a survey of 2,400 stores nationwide by market research firm BCN Inc., released Wednesday. Google's figure beat Apple's 40.1% share, dethroning the iPad for the first time since it went on sale in May 2010." Just as I and many others with me predicted, what happened in the smartphone market will also happen in the tablet market: Android will take the numbers, iOS will take the figures (i.e., profit). As far as I know, this is the first time this has actually materialised fully in a market, though. Also, while it was inevitable that Android would overtake iOS on tablets (even if it is just a single country, for now), I don't think anyone predicted it would be a single model? Colour me impressed (which is pink).
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by Nelson on Fri 18th Jan 2013 19:24 UTC
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This proves the low end tablet market is growing at a fast pace in Japan, and Apple has not been fast enough to answer that reality with their iPad Mini.

Good news for Google, great news for Google in fact, but I'm skeptical they can maintain it.

Give the iPad Mini some time to prove itself before we pop the corks on the champagne, because this is just one region.

On price, in the same feature spec, nothing matches the iPad. To effectively compete you need to sell your tablet at a fraction of the price, profit margin, with a fraction of the features.

For a similar situation, Windows Phones are pretty damn popular in some euro countries like Italy and Finland. While this region by region analysis is important to gauge early movements in mindshare, it is still just a drop in the bucket.

I'm still unconvinced that this is purely a price war, I think people are still willing to pay a premium for a quality ecosystem and a consistent experience.

Interesting development nonetheless, but I'm still taking a wait and see approach.

Can the Nexus 7 (without the seasonality boost) maintain this pace? Or were they just helped by a global recession, people looking for cheaper holiday gifts, and it being "iPad-esque"?

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