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Member since:
2007-01-16
word of mouth? You got that right. But it's more than that.
Apple is selling a lifestyle, not pieces of hardware. You HAVE to buy their new stuff or people look at you like you're a moron.
As an example, I'm in the coffee shop with my laptop. I dual boot Linux and Windows. A girl sitting next to me strikes up a conversation and begins talking down to me like I don't know about social networks or computers.
I work in IT and even do some programming. Yet there she was acting like I had no idea what a computer was, what as social network was, or how anything actually worked. All because I didn't have a Mac.
That's how it is now...it's more than pieces of hardware...you have to get that hardware before people think you're with it. Otherwise, they think you're washed up and ignorant.
It's herd mentality at its best.