Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
Apple "Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."
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RE: Reponse
by bassbeast on Sat 19th Jan 2013 06:19 UTC in reply to "Reponse"
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Even that though ignores what we are seeing in the mobile market which is an exact (on fast forward) repeat of what we saw in X86.

You have the chip used in all these systems (ARM) hitting a thermal wall and going from MHz wars to core wars, with Nvidia up to 5 and Samsung up to 6, and just like with X86 we are seeing that when they can no longer compete on speed (because the average user won't "feel" the difference between a dual and a quad because writing programs that scale with cores is VERY difficult) so they are competing the only way they can...on price.

This severely hurts Apple as while there will always be Apple fans that will pay any cost for the Apple logo most folks? Just want a device that works. Apple has already basically admitted this by keeping their older models being built as well as introducing the iPad Mini but even that isn't gonna help when you have offerings like Kindle Fire for $200 and from the looks of it we'll have dual core tablets running the latest Android for $100 or less by this summer.

The reason Apple HAS to have "the next big thing" is that is how Jobs kept the Apple premium so high, they were the first in the market and were cutting edge. The longer they are in a market the more the market will sour for them as they are no longer unique and therefor can't command the premium prices anymore. Just look at how few X86 laptops they sell compared to the larger market, how Android smartphones are exploding thanks to having price points for everybody (they even have a $75 USD Android 4 phone at Walmart on their pre-paid and it actually works quite nicely) and now in tablets we are seeing more and more units with nicer hardware at lower prices, because they don't have to please Wall Street with higher profit margins.

So its not so much "what have you done for me lately?" its instead "If we don't have a new market we are gonna end up in commodity land" because as any retailer will tell you "good enough" with cheap prices will always end up winning in the end. Apple will always have a niche but without new markets it will continually become a smaller niche until it becomes a repeat of X86.

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