Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
Apple "Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."
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RE: Reponse
by Tony Swash on Sat 19th Jan 2013 11:57 UTC in reply to "Reponse"
Tony Swash
Member since:
2009-08-22

I think much of the techie community, certainly those sections not that keen or positively hostile to Apple, are still reeling from the explosion of Apple in the last decade or so. Apple's mode of operation (vertically integrated, software-hardware combined, etc) was ideally suited to the next phase of tech evolution which was the spread of powerful touch operated computers in tiny and cheap consumer objects but Apple could have easily fluffed it.

They didn't.

Instead they had a brilliant decade of execution and innovation that built a huge empire and actually drove the new mobile device markets. Even with all it's units shipped Android still cannot come close to iOS in terms of the metrics of actual platform utilisation.

I cannot see how Apple can fail to grow, prosper and be one of the two platforms that will dominate the mobile device markets for the next decade even if everything they do is just iteration from now on in. They are almost the only player that holds all the cards, they just have to play them reasonably competently.

The inability to appreciate what Apple is capable of and to write them off is exemplified by this article

http://www.guardian.co.uk/technology/2006/sep/13/comment.business

Guess what the article is about before you read it.

Here are a couple of quotes from it:

Apple is losing its hip and unpredictable edge as it risks being left behind by the very technology it helped to proliferate…

Make no mistake, these are going to be difficult times for Apple. Jobs’s resuscitation of the company after it nearly collapsed, is one of the great corporate turnarounds of US business history. But gratitude also belongs to history. From now on, Apple faces stiff competition on all fronts.

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