Linked by Thom Holwerda on Sun 20th Jan 2013 23:42 UTC
Graphics, User Interfaces Ever since I bought my HTC HD7 way back in October 2010, I have been hooked on Windows Phone. Without even being able to test-drive the new operating system (The Netherlands didn't get Windows Phone 7 until a year later), I imported the HD7 from the US - the minimalist, stark, clean, flat, and textual interface spoke to me, and I just knew I would like it. And like it, I did.
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Differentiation and Cyclical
by siraf72 on Mon 21st Jan 2013 13:35 UTC
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I would agree with those two reasons. MS had a really hard time after iOS and Android exploded onto the smartphone scene. I think the fundamental driver for the flat (sorry, i'm sticking with that word) design approach was to create something that was instantly recognisable as being distinct from both iOS and Android. In that I think they have succeeded.

I think at Apple it has more to do with the personal view of who happens to be calling the shots, rather than an actual design philosophy.

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