Linked by Yoni on Fri 18th Jan 2013 21:56 UTC
Apple "Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."
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RE[10]: Reponse
by WereCatf on Tue 22nd Jan 2013 04:28 UTC in reply to "RE[9]: Reponse"
WereCatf
Member since:
2006-02-15

I had to get some shut-eye so my comment became shorter than I'd liked to, but well, I also have the following to say about this:

iTunes.

What? Why? Well, you're more-or-less required to install iTunes sooner or later, to apply updates or manage music or whatnot. Once you've installed iTunes so that you can manage your music on your various devices Apple has a great foot-hold in to your life as there's e-books, apps, movies, TV-shows and all the other cool stuff just a click away, in the same central application, and again, you're more-or-less bound to eventually explore those sections of the application, too. It's a neat, easily-accessible package for all sorts of content-consumption needs, and it doesn't just let you buy stuff but also allows you to manage, play and stream it.

Now, contrast this to Google: a bunch of often-times incoherent websites very loosely connected to eachother, no central way of managing your content, streaming it or playing it. Even the Google Music desktop application only allows you to upload local music to their servers or download music from your account -- no managing, no buying, no thing. Google's Play Market is a rambling mess of stuff and it's not even available in half as many places as iTunes's stores are! Here in Finland, for example, Google offers only apps. Not books, not movies, not music, no TV-shows, no nothing.

iTunes being such a central piece of the Apple-experience is a great idea from marketing-perspective, what with the discoverability of new and old content and making it all appealing, and Google has really dropped the ball here. Of course it will then show up in all kinds of revenue-streams! This still does not say anything about Android as an OS or its userbase, it merely comes down to Google's inability to execute a coherent marketing plan.

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