Linked by Thom Holwerda on Wed 30th Jan 2013 23:06 UTC
PDAs, Cellphones, Wireless And so, today, RIM announced its Hail Mary - a brand new mobile operating system (well, sort-of new), as well as two new devices. In addition, the Canadian company also officially changed its name from Research In Motion to Blackberry. The first few reviews of Blackberry 10 are already out, and it's not bad. The problem, however, is that in the case of Blackberry, 'not bad' could easily mean 'not good enough'.
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Too Harsh
by roblearns on Thu 31st Jan 2013 19:01 UTC
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The first thing Blackberry wants- is their own, rather large base of blackberry users to upgrade to the new Blackberries.

I think they've scored well on that front - this is the blackberry to want, if you are still on the blackberry platform. The second thing they want - is those people who want 'none of the above' - i.e. don't like iOS and don't like Android. Also - bangup job, they should split that with MS.

I think it's easy to predict their failure because OS markets tend to coalesce around a winner - which is not just true of the OS market, but of any network, in nature or man-made (as explained to me in Barabasi's book - The New Science of Networks) - supernodes get bigger, winners emerge.

It's not hard to figure out that the market is mature enough, the size is there - Android gravity is now pulling in new users by the sheer mass of the Android universe.

So yeah, predict Blackberry's failure - but not in the short term.
In the short term, hitting a homerun with a beatiful OS and phone, should give them a boost.

The way the media works, the initial boost of sales will 'unexpectedly' give Blackberry a boost - and the media will report their re-emergence, which will in turn give people confidence to buy. The first impressions people have made here from pictures will be replaced with real (and much better) second impressions, but that'll all wane sometime later in 2013, and we'll go back to the Blackberry death watch.

Edited 2013-01-31 19:09 UTC

Reply Score: 3