Linked by Thom Holwerda on Wed 6th Feb 2013 11:23 UTC
Windows And there we are - the Surface Pro reviews are in. Reading through them all, there's clearly a common theme, and it's not particularly positive. We're a few months in now, so I think we can finally call it: Windows 8 and Surface are the wrong way to go.
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Why is Microsoft repeating its mistakes?
by PieterGen on Sun 10th Feb 2013 18:30 UTC
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One big question for me is why Microsoft is continuing on this path of "One Windows Way". Consumers want things that are NOT desktop PCs. What I see is consumers who want "the right tool to do the job". Yet Microsoft is clinging on to the old vision of the same (clunky) Windows for desktop, phone, tablet, game console and so on. So, basically they are offering something that the market is moving away from.

Why not "pump up" WindowsPhone and thus create the WindowsTablet? Just Android and iOS have done ? That way they could offer stuff for the desktop and stuff for mobile. Windows has been a great cash cow for 15 years and will continue to bring revenue, but the market wants mobile devices AS WELL, with an OS that is right for mobile!

Suppose you have a market in which people move away from beer to wine. What would you, as a bar owner? What Microsoft does, is offer the clients beer bottled in wine bottles. Do they really think this will work ???

Edited 2013-02-10 18:33 UTC

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