Linked by Thom Holwerda on Fri 15th Feb 2013 08:21 UTC
Google "Sebastian Holst makes yoga mobile apps with his wife, a yoga instructor. The Mobile Yogi is sold in all the major mobile app stores. But when someone buys his app in the Google Play store, Holst automatically gets something he says he didn't ask for: the buyer's full name, location and email address. He says consumers are not aware that Google Inc. is sharing their personal information with third parties. No other app store transmits users' personal information to third-party developers when they buy apps, he said." Oh Google.
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If it is an online purchase, the retailer will usually require your address already, perhaps to deliver goods, to help validate payment details/identity, to determine warranty/support entitlement.

In the case of a purchase in a store, there is no need to pass on those details since the customer is given a receipt which proves what they purchased and when.

I think Google ought to be mindful of what they send developers and how it is used (information provided should not be shared etc), but I do think they should send the something to the developer.

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