Linked by Thom Holwerda on Fri 15th Feb 2013 08:21 UTC
Google "Sebastian Holst makes yoga mobile apps with his wife, a yoga instructor. The Mobile Yogi is sold in all the major mobile app stores. But when someone buys his app in the Google Play store, Holst automatically gets something he says he didn't ask for: the buyer's full name, location and email address. He says consumers are not aware that Google Inc. is sharing their personal information with third parties. No other app store transmits users' personal information to third-party developers when they buy apps, he said." Oh Google.
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Yes, it applies only when buying. And only after the 15 minutes are up. Just like any other merchant account gets that information with Google Wallet. Remember that each app outlet on Play Store is actually a merchant account. The model of operation is very different than Apple's.

Taken that into account, it's quite obvious that you actually have to provide that information to the merchant.

How do you ask for a refund, if you don't provide that information.

This only sounds like a big deal, but I bet you rather have that information disclosed to the seller than go through 3 different types of support to get your money back.

I'd rather have a better solution, but I doubt that it would fix more than it would break.

Also, don't forget that unlike regular Play Store accounts, merchant accounts are controlled much more strictly.

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