Linked by Thom Holwerda on Fri 15th Feb 2013 08:21 UTC
Google "Sebastian Holst makes yoga mobile apps with his wife, a yoga instructor. The Mobile Yogi is sold in all the major mobile app stores. But when someone buys his app in the Google Play store, Holst automatically gets something he says he didn't ask for: the buyer's full name, location and email address. He says consumers are not aware that Google Inc. is sharing their personal information with third parties. No other app store transmits users' personal information to third-party developers when they buy apps, he said." Oh Google.
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If it is an online purchase, the retailer will usually require your address already, perhaps to deliver goods, to help validate payment details/identity, to determine warranty/support entitlement.

In my experience it's up to the payment gateway provider to validate the payment info, not the seller. Unless the seller is authorised to process payments themselves (which they tend not to be).

Any warranty or support is based on a transaction ID not the purchasers personal details.

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