Linked by snydeq on Tue 19th Feb 2013 18:41 UTC
Microsoft As PC prospects decline, Microsoft has been moving toward a hybrid, cross-platform future with an eye toward opportunities in the server closet and the cloud. But the question remains, How might Microsoft evolve to get there? "It's tempting to say the past five years has seen Microsoft's desktop-centric strategy slowly give way to a pell-mell free-for-all made up of equal parts desktop, server, mobile hardware and software, cloud services, and auxiliary systems like the Xbox. Truth is, intention has always been present. It's only now, thanks to major upheavals in consumer tech and the cloud, that Microsoft's broad-spectrum plays are becoming more evident and critical. [...] What may be new for Microsoft is the need to better cohere its strategy around an ever-widening array of services and technologies, especially as the breadth of competition it faces widens. Most of all, if there ever comes a time to stop being a consumer-oriented company, Microsoft shouldn't flinch. A future where Microsoft doesn't make hardware or end-user programs seems remote, but there was a time when IBM abandoning its PC business seemed jarring, too." And if Microsoft can't quite cohere its strategy, the best means to this end may be to divide.
Permalink for comment 553163
To read all comments associated with this story, please click here.
Member since:

The only reason for me to develop or port an app (which kind of means rewriting it from scratch) to Windows Phone would be Microsoft paying me to do the job. Otherwise, looking at market share it's a big no no.

If you want to develop for the PC you have two choices: MFC, which kind of sucks and WinRT which forces you to distribute your software through Windows Store, which I (and many others) dislike.

The only good MS platforms left to develop for are ASP.NET and games for Windows/Xbox.

I kind of wait for them to break or deprecate APS.NET MVC and DirectX, thus screwing developers once more.

Reply Parent Score: 2