Linked by Thom Holwerda on Fri 15th Feb 2013 08:21 UTC
Google "Sebastian Holst makes yoga mobile apps with his wife, a yoga instructor. The Mobile Yogi is sold in all the major mobile app stores. But when someone buys his app in the Google Play store, Holst automatically gets something he says he didn't ask for: the buyer's full name, location and email address. He says consumers are not aware that Google Inc. is sharing their personal information with third parties. No other app store transmits users' personal information to third-party developers when they buy apps, he said." Oh Google.
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Why do merchants *need* this information?

In EU it's a legal requirement. Since it's a transaction that is not associated with a cash register, in EU the corresponding sales documentation has to have buyer's and seller's details(name, address at the minimum). Both parties have to have that invoice.

US, not sure.

A transaction id or account number is just as accurate for this purpose.

Nope. Refunds based on that information can be only made to an active CC. You need much more information to refund to a different CC or send a cheque.

The only reason I can think of to have email/location/name is for vendor to initiate contact with the user, not the other way around.

The risk of it is too high. If any of the merchants that I bought Android apps from try to contact me that is grounds for immediate termination of agreement without a payout. (4.2 Google Wallet merchant agreement)

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