Linked by snydeq on Tue 19th Feb 2013 18:41 UTC
Microsoft As PC prospects decline, Microsoft has been moving toward a hybrid, cross-platform future with an eye toward opportunities in the server closet and the cloud. But the question remains, How might Microsoft evolve to get there? "It's tempting to say the past five years has seen Microsoft's desktop-centric strategy slowly give way to a pell-mell free-for-all made up of equal parts desktop, server, mobile hardware and software, cloud services, and auxiliary systems like the Xbox. Truth is, intention has always been present. It's only now, thanks to major upheavals in consumer tech and the cloud, that Microsoft's broad-spectrum plays are becoming more evident and critical. [...] What may be new for Microsoft is the need to better cohere its strategy around an ever-widening array of services and technologies, especially as the breadth of competition it faces widens. Most of all, if there ever comes a time to stop being a consumer-oriented company, Microsoft shouldn't flinch. A future where Microsoft doesn't make hardware or end-user programs seems remote, but there was a time when IBM abandoning its PC business seemed jarring, too." And if Microsoft can't quite cohere its strategy, the best means to this end may be to divide.
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I will need to buy a Mac computer to write apps for iOS (iPhone/ iPad) too. Mac is expensive to me. Perhaps you're already using Mac already so the cost to purchase Mac becomes zero, but I'm not.

Most developers are still on Win7.

I haven't heard that Apple/ Google give me free iPhone/ Android phones for development

You are not important enough. Because they do give preview devices to the most important developers under strict NDA's. Google sends out free devices to many developers and gives away a ton of devices at Google I/O.

Last time I checked Lumia 620/ 7xx phone are relatively cheap compared to other Android/ iPhone. May be it is just in my city, but I feel weird when people happily pay for their new iPhone 5 (HK$5xxx at least) but say that it is expensive for Windows Phone (HK$25xx for Lumia 710 and HK$39xx for Lumia 820).

Last time I checked, you can buy an Android device at any price you wish. The low end models today include GPU and RAM of a Nexus One(the phone that got called "the superphone").

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