Linked by snydeq on Tue 19th Feb 2013 18:41 UTC
Microsoft As PC prospects decline, Microsoft has been moving toward a hybrid, cross-platform future with an eye toward opportunities in the server closet and the cloud. But the question remains, How might Microsoft evolve to get there? "It's tempting to say the past five years has seen Microsoft's desktop-centric strategy slowly give way to a pell-mell free-for-all made up of equal parts desktop, server, mobile hardware and software, cloud services, and auxiliary systems like the Xbox. Truth is, intention has always been present. It's only now, thanks to major upheavals in consumer tech and the cloud, that Microsoft's broad-spectrum plays are becoming more evident and critical. [...] What may be new for Microsoft is the need to better cohere its strategy around an ever-widening array of services and technologies, especially as the breadth of competition it faces widens. Most of all, if there ever comes a time to stop being a consumer-oriented company, Microsoft shouldn't flinch. A future where Microsoft doesn't make hardware or end-user programs seems remote, but there was a time when IBM abandoning its PC business seemed jarring, too." And if Microsoft can't quite cohere its strategy, the best means to this end may be to divide.
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> Apple only had to make a few developers rich to generate incentive for everyone to make iOS apps and games. Microsoft is late the the party and their platform so far offers very little benefit compared to iOS or Android, so why should developers care? They need reasons to care, not obstacles.

Because there are a lot of Windows users out there? Not just Windows RT users, but Windows 8 users can also use Windows Store Apps.

> Because Microsoft is not Apple and is not Google. Apple (willingly or unwillingly) attracted developers by making sure they earn a ton of money at first. Google made Android development extremely accessible and their entry level phones are cheap. Blackberry doesn't have either so they gave money and devices to developers. Microsoft sat on their ass and did nothing, so developers mostly don't care.

I don't understand this. If I have already made money on iOS/ Android, then Windows Phone is just another system. If I can afford to buy iPhone/ cheap Android then I can also afford Windows Phone. If I haven't begin my mobile apps development, then all 4 systems are just the same. May I know how do I get BB10 device now, suppose I am interested in developing apps for it using HTML5/JS?

> You are again missing the point. It's not about performance, it's about ease of porting. Developers love learning new platform and getting their code to run on them. It's a neat challenge, except for the fact that their code has to be almost completely rewritten for Windows Phone because the APIs differ way too much (Microsoft Propertary vs Standards). Blackberry is trying to make sure that developers can port their games easily by supporting Flash, C++, Java, ObjC, OpenGL, etc. Microsoft, again, Isn't doing anything.

As I remember, WP8 supports C++. There are a lot of game engine have been already/ will be ported to WP8.

> Anything less than WP8 is unusable for development or porting. It relies on technology Microsoft themselves made obsolete and does not even support native. WP8 devices are not that easy to obtain in several parts of the world (like Latin America) and are more expensive than entry level Android phones.

True for WP7.x, but I really doubt for your argument on WP8. I just checked that Lumia 620 (WP8) costs HK$2298, which is very cheap already, I really wonder the performance of similar level of Android devices. (and at this price level I can't get iPhone)

Some of your points are true, true to people coming from other platforms. MSFT is not working fast enough. But some points, such as no upgrade, I would disagree because I always find people complaining/ waiting indefinitely for upgrading the OS of their Android phones. Yes I know there are 3rd party ROMs, but I won't consider that as I can never tell if someone put malicious codes in it.

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